The term sticky did seem odd to me first when I started having a closer connection with the web world! I thought, “What does the term sticky have to do with a website?” As I shrugged my shoulders, it was only a matter of a few days when I learnt the importance of this term. Look up on Word Web and one of the definitions would be, “Having the sticky properties of an adhesive.” Rightly so, there are elements that create the same effect for websites. For those who wish to know the other side of ‘stickiness for sites’, can read on for 5 sticky ideas for your websites!
Those who are still perplexed with this term: Stickiness for a website means the user is kept on the page for a longer time. The content and presentation should be embedded in the minds of the users!
Top 5 Sticky Ideas: Interaction is what you need
Many webmasters strive to add the stickiness factor to their websites. What you need here is social interaction on the page. A website that only contains graphics and content may attract users but may not make them return back to the websites. The need thus arises to create a kind of social interaction on the page. Here’s a look at some ideas that will help to bring about social interaction on websites.
Publish Authentic Content
Words and visuals go together. The content for the site should be authentic and appeal to all readers, precision and catchy headlines help!
For example: An article directory site that is interspersed with links is bound to drive away genuine readers. Articles that are published on many sites in one go also tend to put off readers, hence the requirement of authentic content.
Start a Forum
A forum is like a space where users can interact with each other. This peps up the overall look of a website.
For example: A product website that adds forums to its site will ensure that users interact with each other. In this manner, users can discuss the products, recommend stuff and perhaps even suggest areas for improvement.
Include a Poll
Another way to add to the stickiness of the website is to include a poll on the page. This increases the curiosity amongst the users to know what others users feel about the topic.
For example: If you have a news related website, you can highlight important points in the form of polls. By gathering opinions, users will actively participate and will always remain interested in the website.
Allow Special Users to Blog
A blog option helps to add to the stickiness factor. It keeps users on the page, besides, it even gives them the option to contribute and be active with the website.
For example: A fashion website can include a blog section wherein reputed names in the industry can contribute. This will add to the interest factor as fashionistas will enjoy returning back to the site to be up-to-date with the latest trends.
Provide a space for users to share, recommend links or share photographs. The idea of photo sharing or link sharing online will increase social interaction amongst users.
For example: A site dedicated to photography can include these options. Avid photographers can share their photographs with users and will spend more time on the web page.
These points listed in random order are only some of the many other points to add the stickiness factor to websites. Watch this space for more information!!