Five Tips for Building a Successful Online Community

We are all aware about online communities and how they bring about like-minded people together. These are now touted as one of the busiest places online. Although setting up an online community is definitely not rocket science, there is more to it than meets the eye! A community manager needs to be prepared to tackle things in the appropriate manner to ensure active participation in the community to make it a ‘go to’ place for its target audience.

There’s no secret to building communities online…but there’s surely a basic formula for its success. Let me share with you five tips that you must get right to build a successful online community!

1. Content Should be Classified

An online community that contains a haphazard display of information only leads to more confusion! A user needs information to be classified properly while searching for it. A threaded discussion will increase interaction amongst users. A structured and organized approached ensures better participation from users.

2. Allow Users to Interact and Express their Opinions

To ensure you achieve a success rate for your online community, you must allow users to interact freely and let them be a judge of the activities. A user needs to be able to express her/his views freely. For example, if a user likes a particular post; he/she should be able to vote for it. Or if the user gets an answer to a query, he/she should be able to mark it as complete so that others know the thread has been ended successfully. Allow users to judge each other so that it builds an appropriate environment for the community.

3. Follow the Basic Rules of Netiquette

The basic purpose of a community is to provide an exclusive space online, for people to interact and discuss. In that case, every user needs to be given freedom to post his/her views as long as it adheres to the rules of the community. Answers that are posted to questions can be replied with a simple ‘Thank You’. This can work wonders! Appreciation for other users is important. That’s what netiquette is all about!

4. Easy-to-Use Tools/Features

To build a successful community online also requires the use of appropriate tools. Some of the most commonly used community building tools are chats, message boards, emails, etc. These tools should be easy-to-use to ensure easy social interaction amongst users. Social community tools should make interaction exciting and provide options such as email alerts that keep a user informed about any new post in a thread. Addition of useful features in a structured way without disrupting the natural flow of conversation is very important for successful community building.

5. Ensure Good Leadership

A successful community needs a good leader or a moderator who takes care of the content and the social interactions amongst users. A good moderator is one who ensures the right kind of attitude is maintained throughout the forums being discussed. A moderator who does not weigh down his/her presence yet ensures decorum is maintained is bound to have a more interactive and focused community. A community can have more than one moderator or expert panel to ensure that the responsibilities are divided.

A successful community thus needs the combination of right features and tools and all the points mentioned above. Eventually, community managers would hope for a tool that encompasses all the above points.

TeemingPod is a tool that is very apt for setting up a community for all the above stated reasons. With TeemingPod, you get to use different activities such as Presentation, Ideation, Spot Polls, Discussions, etc which are needed to keep a community informative and engaging. Apart from this, features such as email alerts and rating allow more options through one mode. It allows users to extract useful information in a PDF format for their future usage which is a unique advantage for community users. All this is possible without straying away from the main page. This ensures that attention is concentrated on one spot despite many activities being carried out by users.

Although the Internet trends have changed over the years, the bottom line remains that users love sharing and interacting online, amongst each other. After all, enhancing this user experience is what TeemingPod does best!